What You Can Learn From Macquarie Telecom’s CX Journey

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program. This episode also covers... The beginning of Macquarie TelecomThe importance of brutal transparencyHow to attract the right teamWhere to start on a CX journey About Tony... Anthony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years.  With a career spanning cloud services, cybersecurity, software, networks, and AI, he has worked with world-leading industry names including Optus, Ericsson, Trend Micro and Gartner.  Anthony now serves as CMO of ASX 200 leader Macquarie Technology Group, where he works closely with the company’s senior leadership and board to drive Macquarie’s brand narrative around customer experience, technological innovation, and workplace culture.  Anthony is a renowned speaker and corporate spokesperson with many years’ of experience hosting, engaging and educating audiences on how to drive business success through marketing. Resources mentioned in this episode: Customer Magic - Joseph MichelliThe Ultimate Question - Fred ReichheldGood to Great - Jim CollinsOh, the Places You'll Go! - Dr SeussMacquarie Telecom Video _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au And for all our other socials visit: https://mtr.bio/xgrowth

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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.