#10 - The Complete 2021 BFCM Preparation Breakdown
It’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend. In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels - we’re seeing performance stabilise quite a bit now and actually improve. Hopefully this trend continues into Q4 as platforms and businesses ...