#11 - Augmented Reality and the Future of eCommerce Advertising w/ Casie Lane Millhouse
We’re exploring a new frontier in the eCommerce world with this episode! Scott interviews Casie Lane Millhouse, an Innovation and Technology Communicator consulting in the AR/VR space, about augmented reality, what it is, and its current place in the eCommerce landscape. While Casie believes that AR technology hasn’t hit its tipping point yet, more and more fashion brands are integrating it into their marketing strategy - find out the advantages of researching & investing in this st...