#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for b...

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If you're a Brand Founder, eCommerce Entrepreneur or Growth Marketer and looking to scale your eComm brand, then this is the podcast for you. We'll be interviewing industry leading eCommerce founders and marketing strategists and bringing their insights and actionable take-aways for you to implement and drive your revenue growth.