#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black
We have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments. In this jam-packed episode, Steven discusses how to properly communicate the solutions to the various pain points of customers & how conveying these messages correctly can lead to a strong & passionate community of loyal fans. He also goes DEEP into finding your brand’s key differentiator & intangible value to cut through competition, especially for highly competitive verticals. The discussion also gets into case studies and real-life examples of how personalization & specializing content for your audience works better for you in the long run (hint: it’s about customer retention). Steven drops a lot of insights and pro-tips here in this episode, you wouldn’t want to miss it! For more real-time updates, connect with Steven:Steven Black on InstagramUnstoppable FBA on FacebookUnstoppable FBA - Facebook GroupMaterials referenced in this episode: Books:The Pumpkin Plan by Mike MichalowiczPropaganda in Public Relations by Edward BernaysApp:BonjoroIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!