#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas
While email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing and the intricacies of putting back-end systems for your business. Dan drops some knowledge bombs on the back-end strategies that have worked for his brand, GearBunch, as well as his clients. He also breaks down the many fundamentals needed to set up your brand's email marketing system and the tactics you can use to ensure that your leads convert into customers. This episode also goes deep into the many segmentations and flows you can implement to further nurture and drive your customers into becoming repeat purchasers (and even brand ambassadors!)Tune in as Dan also talks about new updates regarding Apple's iOS15 update, its impact on email marketing, and how email & retention marketing looms large over 2022 and beyond. A lot of brands are simply leaving money on the table by not having a sturdy and customer-friendly retention marketing system - listen in to gear up for your 2022 email marketing strategy! For more real-time updates, connect with Dan:Dan Nikas on Instagram Email Marketing with Dan NikasElite Brands Facebook GroupDan's Free Email Workshop RegistrationElite Brands WebsitePlatforms referenced in this episode: Gleam.ioUpViral KlaviyoIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!