#16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West
As the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing landscape of consumer insighting and research. As the first app on the Apple App Store to pay cash to its users, Field Agent has see...