#17 - BFCM 2021: What Worked, What Didn't & Why 2022 Planning Starts Now w/ Kayla Dancaster & Billy Bambao
Before you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM - the triumphs, the unexpected insights, the nuances, and so much more!In this jam-packed episode, the Right Hook team doesn't hold back, dissecting various learnings and brand case studies with full transparency - including the BFCM strategies that brought in massive successes for their brands (and which ones did not)!You'll discover tried and tested campaign strategies that have proven effective for both newer Right Hook clients and long-term partnerships. Plus, you'll find out why early BFCM strategizing could not only yield astronomical gains for your brand, but can also significantly improve your future profitability.If you're looking to maximize your brand's potential, develop effective marketing plans and scale your business to new heights, then don't miss this episode. Listen now to get ahead of the Black Friday madness and start planning your best BFCM campaign yet!For real-time updates, connect with Billy: Billy Bambao on LinkedInBilly Bambao on Instagram For real-time updates, connect with Kayla:Kayla Dancaster on LinkedInKayla Dancaster on InstagramIf you enjoyed this episode, connect with us and share your feedback:Right Hook Digital on Facebook Right Hook Digital on InstagramRight Hook Digital on LinkedInWatch videos on our YouTube channelJoin our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!