#22 - Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online. In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really...