How To Revive a Stalled Newsletter — with Ben Collins
What happens when an established newsletter hits a growth plateau? And can anything be done to revive it?Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSHow Ben's grown his newsletter to 55k and his recent growth plateauThe impact of burnout and shifting business modelsGrowth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?Growth Strategy #2: The untapped potential of YouTube and short-form contentGrowth Strategy #3: Why LinkedIn could be a goldmine for audience engagementGrowth Strategy #4: The power of a content flywheelGrowth Strategy #5: Collaboration and partnerships: The power of teaming upGrowth Strategy #6: The hidden power of RedditGrowth Strategy #7: Customizing and creating a powerful referral programHow to convert more subscribers to community membersBalancing creating vs. selling as a content creatorWays to promote Ben's paid membership Ben's final decision on our growth strategiesLINKS MENTIONEDBen's website: benlcollins.comBen Collins' GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.