Activation Strategies with Craig Zingerline

Welcome to the Growth Led Podcast.

This week I am talking about Activation Strategies.  I chat about what Activation is, why it is important for businesses as well as sharing real life successful activation strategies. I also discuss some common mistakes and how to avoid them. 



00:28 - Introduction
00:46 - Overview of Activation
01:42 - Where Does the Activation Occur?
03:04 - End-Point Acquisition Goal
06:40 - Key Factors in Activation: Intent and Leverage
10:00 - Product Led Growth: Can it be relied upon?
11:10 - Common Activation Pitfalls
14:08 - Miro: A Successful Activation Example


Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

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The Growth Led Podcast helps founders and marketers think through holistic growth strategies to build thriving businesses.The podcast covers all aspects of startup growth, including financial and growth modeling, customer acquisition, activation and product led growth, retention, and experimentation.