Experimentation with Craig Zingerline

Welcome to the Growth Led Podcast. This week I am talking about Experimentation, the six steps I follow when carrying out experiments and some case studies and examples. 

To access the materials referenced by Craig, please go to bit.ly/vgmodels.

00:00 - Introduction
00:33 - Episode Overview and Access to Materials
01:06 - Examples of Experimentation
04:27 - The Experimentation Framework
09:39 - How do Experiments Work in Practice
16:43 - Future Experiments and Next Steps 


Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

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The Growth Led Podcast helps founders and marketers think through holistic growth strategies to build thriving businesses.The podcast covers all aspects of startup growth, including financial and growth modeling, customer acquisition, activation and product led growth, retention, and experimentation.