Growth Led Podcast - Angela Ferrante

In today's podcast I interviewed Angela Ferrante. Angela is the founder at Laudable - a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.

We discuss topics such as:

  • The state of marketing going into 2021
  • The race to try to capture attention, and the tradeoffs between content production and content distribution
  • Personal brands becoming the norm and also supporting companies
  • Brand authenticity
  • How to know what channels to market in
  • LinkedIn becoming more crowded, and what we think may happen
  • And so much more

Learn more about Laudable here.

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The Growth Led Podcast helps founders and marketers think through holistic growth strategies to build thriving businesses.The podcast covers all aspects of startup growth, including financial and growth modeling, customer acquisition, activation and product led growth, retention, and experimentation.