Growth Led Podcast - How the Apple iOS 14.5 updates impact marketers (and introduce a huge opportunity)

In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.

Some resources to read include:

  • https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
  • https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
  • https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

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The Growth Led Podcast helps founders and marketers think through holistic growth strategies to build thriving businesses.The podcast covers all aspects of startup growth, including financial and growth modeling, customer acquisition, activation and product led growth, retention, and experimentation.