How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: “The Death of the SDR: And the Birth of Buyer Centric Revenue” Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.