How Message-Market Fit Lifted 300% Conversion Rate for Heights

In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21 Show notes Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.

Om Podcasten

What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions. Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry. Stay sharp. Stay ahead. Stay winning. Tune in to What's New with Advertising. By Aazar Ali Shad and Marco Lange