How to Go From Sales-led to Product-led Growth
This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins. We discussed: 1:35 - Why and How Match Moved from Sales-Led to Product Led Growth 5:44 - What were the key changes made for the Product-Led Growth model 8:00 - What metrics they started following? 10:51 - How did they deal with the free-loaders who never subscribe? 13:26 - Did they take advantage of the referral and vitality? 15:26 - What resources would Giovanni recommend for Product-Led Growth? 16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product. Links: Connect with Giovanni Hobbins and pick his brain on LinkedIn Follow Product-Led Institute Articles that helped me with Product-Led Growth: Understanding Viral Growth in SaaS The Three Rules of Freemium My take on Product-Led Growth: How to Run Sales in the Era of Product-Led Growth The Pillars of Product-Led Customer Success The Marketer’s Guide to Product-led Growth Marketing