How To launch & Grow Agency Partnerships Without A Brand

On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency partnership framework 20:08 - What agencies really care about? 23:44 - What happens after signing a contract and showing a demo? 29:57 - I created a framework after listening to his content for agency partnership Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Links Blake's LinkedIn ProfileTone's websiteBlake mentioned the Delivery Value Course by Andrew Capland (I took it too, I highly recommend it) Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

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What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions. Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry. Stay sharp. Stay ahead. Stay winning. Tune in to What's New with Advertising. By Aazar Ali Shad and Marco Lange