Three New Mental Models for Conversion Rate Optimization
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn