50% more SKAN values? How mixed conversion models make SKAdNetwork work
SKAN or SKAdNetwork has a major problem. Less data, less timely data, less granular data ... OK, it has many problems. One particular issue: zeroed-out conversion values because there's simply no revenue data to report. Singular's mixed models for SKAN fixes that, by allowing mobile marketers measure revenue and a combination of other conversion models to ensure that no matter what happens, you get data back. In this episode of Growth Masterminds, we do a deep dive into what the problem is, and how mixed models fixes. In other words, how to make SKAdNetwork ... work.