60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back. In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that? In this episode, we chat about: - the core challenges to driving subscription revenue - typical and most successful flows to drive more subscription revenue - optimizing free trials - managing auto-renews properly - ARPAS … what it is, and why it matters - subscription fatigue in a down economy