AI and DSPs: science, astrology, & doing your homework
What actually happens when a demand-side platform engages machine learning to boost your bids? We now have less data than ever before about to drive the targeting piece of mobile user acquisition, with very limited access to anything approaching behavioral targeting. In this Growth Masterminds, host John Koetsier chats with Persona.ly direction of machine learning Joseph Iris about targeting, demand-side platforms, and AI. We talk about signals, timing, context, and how SKAdNetwork and Privacy Sandbox are impacting everything. We also talk about what signals are most predictive and most powerful.