Android Privacy Sandbox: the deep dive you need

In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google’s Android Privacy Sandbox announcement. What we cover: ✅ A breakdown of what exactly Google announced ✅ Details of how mobile attribution will work with Privacy Sandbox ✅ Predictions on the future impact on the ecosystem and app marketers Topics include:  - the biggest change - how this ranks next to Apple's ATT - is the sky falling? - attribution under Privacy Sandbox - SDK Runtime - Google Referrer - Lack of user consent - Topics and Fledge - and ... the future of mobile marketing measurement

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.