App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

The golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies. Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people. That era is almost over. What’s going to win now? In this Growth Masterminds I chat with Thomas Butta, CMO of Airship. Airship just completed a survey of 11,000 consumers, and Butta shares what they learned. We also chat about the one-to-one relationship apps still offer brands AFTER they've managed to get customers into their apps and signed up or subscribed.

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.