Billions every year: Mobile game & e-commerce fraud
How much fraud do you have in your mobile game or retail app? According to some, it amounts to billions of dollars globally every single year. That ranges from "friendly fraud" to "family fraud" to "true fraud," according to Suresh Dakshina, co-founder and strategist at Chargeback Gurus. In this Growth Masterminds with host John Koetsier we chat about in-game fraud as well as e-commerce fraud. We chat about how this fraud happens, what app publishers, developers, and marketers can do about it, and what the process of dealing with it looks like.