Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong

Now.gg is launching a new cloud gaming service. And while there are dozens of startups and giant tech companies doing the same, Now.gg is from Bluestacks, which has over 500 million users play Android games on the web. Now gaming is moving to the cloud. And that means huge changes for marketers and user acquisition specialists. While it's early days, being able to market a game by sharing a link that someone can start playing a game with instantly is an entirely different ball game than marketing an Android or iOS app. In this episode of Growth Masterminds (check out the audio podcast!) I chat with Ben Armstrong, a Bluestacks and Now.gg VP, about the new service, about what it means for mobile, and about how marketers can take advantage of it. Check the video here: https://www.youtube.com/watch?v=hXJmxzOOaFk Check the story here: https://www.singular.net/blog/cloud-gaming-user-acquisition/

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.