Contextual targeting and advertising: how good can it get?
Behavioral targeting is dying. But how good can contextual targeting get? In this episode of Growth Masterminds we chat with Remerge CEO Pan Katsukis about context advertising: where it works, where it's strong, and where it is weak. We also chat about the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual target can use up to 100 parameters to get even better than behavioral targeting.