Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
How do pink cows, purple velvet shoes, and stone pillows help you beat the competition? Well, they probably don't. But creativity will. In this episode of Growth Masterminds, we chat with Lee Eisenhuth, who leads design at PeopleFun. They make games like Wordscapes. We also chat with Alice Guillaume, the Senior Director of Marketing at Applovin. She left a Wall Street job with Morgan Stanley to do something much more interesting: mobile marketing. We chat about: - magic in marketing - process - A/B testing - luck - what ads work for clicks, and what ads work for conversions, and why they're different ... and much more!