DraftKings' Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more

Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings. We talk about: The state of adtech ... what's changing, what’s working, and what’s broken. Fraud Scaling ad spend Safe ways to grow fast Measurement and privacy Attribution and incrementality Metrics that matter And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.