End cards that convert: boost mobile ads conversion by 30%
Can you boost mobile ad performance 30% or more with the right end card?
The answer is a definite maybe.
:-)
In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid.
They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance.
Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success.
Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement.
00:00 Introduction to Effective End Cards
02:03 Diving into End Card Formats
03:02 The Psychology Behind End Cards
03:36 The Evolution of Mobile Ad Lengths
06:09 Testing and Best Practices
09:03 The Importance of End Cards
13:40 Real-World Examples and Success Stories
21:54 Encouraging Creativity and Breaking Rules
24:34 Final Thoughts and Key Takeaways