Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
What is App Tracking Transparency? When do you need to use it? Can you measure marketing effectiveness without it? How can you ensure you are ATT compliant?
Welcome to Growth Masterminds, with John Koetsier
There are a ton of questions about iOS 14 and Apple’s new IDFA rules, and ATT is at the heart of them. Today we are going to ask Singular CTO Eran Friedman all of them :-)
Om Podcasten
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.