From Hello World to Clash of Clans: how your marketing analytics needs change
How do you get from Hello World to Clash of Clans? Marketing analytics help you grow, but there’s different needs at different stages of development ... from just starting out ... to having a global big-money winner. To dive into how those needs change over time, we’re chatting with Claire Rozain. She leads UA at Product Madness, and has been at Match, Mappy, and multiple other brands before. And she's managed marketing from bare-bones in-the-garage all the way up to the biggest brands and the largest scale.