How do you pick the right MMP? Are there major differences between MMPs? Do you even need a mobile measurement partner in the age of SKAN and (soon) Privacy Sandbox on Android?
In this episode of Growth Masterminds, we chat with UA expert and consultant Matej Lancaric about the evolving role of MMPs and things to look for when you need one.
(And yes, we also chat about when you need to get an MMP.)
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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.