How to scale influencer marketing
How do you scale influencer marketing? In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators. She's also a former PR and marketing specialist with L'Oreal. Yulia shares her journey from L'Oreal to building influencer programs for various mobile apps. Listen to learn how to scale influencer marketing to eight figures, hear about the evolution of the space, and and get Yuliya's top tips for verticals including beauty, health, fitness, retail, tech, gaming, and more. This is a must-listen for performance marketers looking to leverage influencer marketing as a strong growth engine. 00:00 Introduction to Influencer Marketing 01:36 The Early Days of Influencer Marketing 05:16 Evolution and Current Trends 09:13 Scaling Influencer Marketing Programs 15:49 Measuring Success in Influencer Marketing 20:03 Final Thoughts on Scaling and Measurement 20:51 The Realities of Influencer Marketing 22:26 Rapid Fire Tips for Key Verticals 22:32 Beauty Industry Insights 24:10 Fitness and Health Strategies 26:55 Tech and Gadgets Recommendations 27:46 Travel and Hospitality Tips 29:53 Gaming Community Building 30:55 Parenting and Family Influencer Ethics 33:04 FinTech and Financial Services Caution 34:22 Entertainment and Media Storytelling 35:44 Conclusion and Final Thoughts