Making games go boom: balancing pleasure & frustration

How do you make games go boom? Balancing pleasure and frustration, says long-time growth expert Elad Levy. In this Growth Masterminds we chat with growth guru Elad Levy, who sold his last game company to Playtika. He's also led growth and marketing and co-founded numerous other tech startups. Our focus: making games growth. We chat about: - data - testing - predictions - generative AI - engagement - live ops - and, of course ... game design

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.