Making SKAN work in the wild: multiple verticals & monetization models
How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization?
In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right.
We go through SKAN for:
Games & apps
- admon
- IAP
- subscription
- hypercasual vs mid-core
Verticals for apps
- retail
- fintech
- fast food
- on-demand
- travel
- social
... and more!
Om Podcasten
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.