Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web

If you’re a marketer who is wondering how to navigate the new privacy-safe reality in Apple environments, Mixtiles is a good company to look to for insight:  - Super-fast growth over the past few years  - Hot D2C (direct to consumer) category  - Heavily focused on iOS  - Overwhelmingly multi-channel and multi-platform user journeys  - Not dependent on IDFA In this episode of Growth Masterminds, we chat with Mixtiles co-founder Eytan Levit, who shares his insight on mobile marketing now.

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.