New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Ever feel like your user acquisition campaigns are doing the same thing over and over? Ever feel like every UA manager is running campaigns in exactly the same place as everyone else? In this Growth Masterminds with Fluent co-founder Matt Conlin, we chat about fishing in new ponds: different places to find new users. We chat about CTV, TV, editorial content, rewarded discovery, influencers, surround sound marketing, and -- believe it or not -- ads in e-commerce environments. Content matters, but so does context. And there's so much more to mobile user acquisition than in-app ads. Shocker: since we chat about different user acquisition strategies, we also chat about different marketing measurement strategies.