New Unity CEO Matt Bromberg on games, ads, AI

What will Unity focus on under its new CEO, Matt Bromberg? In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profitability. Bromberg shares insights on Unity's role in mobile game development, AI integration, data-driven advertising strategies, and the company's unique position in the gaming and broader app economy. The conversation emphasizes focus, innovation, and the potential for growth within the competitive landscape of mobile advertising. 00:00 Introduction to Growth Masterminds 01:14 Unity's Role in Gaming 04:05 Monetization Strategies and Ad Network Potential 10:49 AI and the Future of Game Development 17:31 AI in Advertising and Final Thoughts

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.