Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... but also that every level and layer of a complex multi-billion multinational corporation works together seamlessly. We chat: - Strategy - Apps - AI - Generative AI - Human-centred approach - Managing internal and external customers

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.