Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more

Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment. In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing. That includes 3rd-party cookies, of course, but also device identifiers on mobile. The question we pose for him: what is the solution to the post-identifier world of advertising and marketing?

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.