Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
Remember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!) In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters. We also chat about aligning teams for success, crafting joy and a lot of other things, and more, including: - Introduction to Rovio - The difference between product marketing managers and user acquisition managers - The concept of crafts in marketing - The importance of empathy for the player - The roles of CMOs and CGOs in modern app marketing