Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data?
You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they're useful.
Ovans demos his set of free online tools designed for game marketers, including the retention curve creator, LTV predictor, daily average user predictor, and a geographical pricing tool that does have a cost.
Perfect for anyone in game marketing or analytics who needs this kind of data but prefers not to learn exactly how to create it themselves :-)
00:00 Introduction to Growth Masterminds
00:59 The Goal of Making Game Analytics Simple
02:09 Challenges and Feedback on the Book
03:39 Launching ARPDAU's Free Tools
04:54 Demo of Retention Curve Creator
10:51 Predicting Customer Lifetime Value (LTV)
16:52 Estimating Daily Active Users (DAU) and Revenue
21:57 Future Enhancements and Feedback
24:05 Introduction to the Big Mac Index
24:30 Country-Specific Pricing Strategies
25:08 Challenges with Global Pricing
26:31 Implementing the Big Mac Index
28:06 Google Play Console Pricing Features
30:39 Using Professor ARPDAU's Tool
31:52 Adjusting Prices with CSV Files
39:33 Final Thoughts and Q&A