Run fewer ads, make more money says gaming OG Adam Jaffe

Can you make money by running fewer ads? Gaming OG Adam Jaffe says yes. In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app. Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of an edtech company, sits on advisory boards for multiple companies including Dataset and INCRMTL ... and is now founder and CEO of Mega Studio, a gaming agency that designs, builds, analyzes, and monetizes games.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.