SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5. In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including: - the SKAN 4 conversion value reset bug - the state of SKAN - model migration: how to change SKAN models easily & quickly - upgrading to SKAN 4 - SKAN cohorts - modeled revenue - the Google conversion API ... and much more, including what we can expect from Singular in the coming quarter.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.