Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
CTV. OTT. Streaming media. Connected TV. Whatever you want to call it, there's a huge amount of growth in CTV. In this episode of Growth Masterminds, we chat with Guillaume Lelait, managing director Americas at M&C Saatchi Performance about the growth to date, future growth, and advertiser opportunities in CTV. Along the way, we hit the biggest players, the industry structure, how advertisers are structuring calls to action, and how to measure ad impact and results on connected TV. Players we chat about include Disney+Netflix, HBO Max, YouTube TV, Roku, Amazon Prime Video, Apple, Hulu, Crackle, and more ...