UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork.
The key goals:
- identify the top challenges
- maximize use of your 100 campaign IDs
- manage the data from SKAdNetwork and bring it all together
- reduce fraud
- simplify conversion management ... and optimize conversion methodologies on the fly
- combine SKAdNetwork data with IDFA data and data from other sources
- and more!
Om Podcasten
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.