Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

In this crosspost from the TechFirst podcast, we chat with Unity CEO John Riccitiello about Unity's latest gaming report.  Riccitiello talks about monetization of multiplayer games, which have much higher paying player rates than just about any other kind of games or apps. We also chat about the ironSource acquisition, the first game he played, and how he sees the metaverse evolving. In addition, we touch on 2022: what's happening now after 2 years of explosion in the global gaming industry.

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.