Using generative AI to turbocharge your ad creatives
Everyone needs more creative, but building it at scale is hard and expensive. Can generative AI do the job for you?
In this Growth Masterminds, we chat with Winclap general manager Avi Ben-Zvi about building mobile user acquisition ad creatives via generative AI.
We discuss:
- what tools he's using
- how he's using them
- what he's building: video/stills/audio
- the big shift he's seeing in creative right now
- and the results generative AI is ... well ... generating
Om Podcasten
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.