Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

In mobile adtech you have two giants (Google and Facebook) and 5-7 major competitors, which we've called titans, and then hundreds if not thousands of additional ad networks. Unity shook up the adtech space yesterday by announcing a merger with ironSource, largely to get its mediation and publishing platforms, and to get access to more data. In this episode of Growth Masterminds, cross-posted from TechFirst with John Koetsier, we chat with Unity CEO John Riccitiello about why he pulled the trigger, and what Unity expects to gain by acquiring ironSource.

Om Podcasten

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.